Crowdcube offers both a direct or nominee structure, as well as a combination of the two, so you can choose the model that's best suited to your business.
For many businesses, the main advantage of a direct shareholder model is that it enables you to foster a stronger relationship with your investors. Many larger investors may require direct investment.
With a nominee, Crowdcube holds and is the legal owner of, the investment on behalf of your investors, so you only have one legal shareholder on your share register and Crowdcube handles the administration.