Investors want to know the people behind a business so the Team section is your opportunity to introduce key team members and what they bring to the business.
We suggest including the following information in the Team section of your pitch:
- Introduce key members of your team by including their names, title as well as commercial experience and relevant personal achievements
- The founding team’s motivation to start the company
Lastly, as your pitch is a financial promotion it needs to be fair, clear and not misleading and any claims will need to verified by third-party evidence. For example, if you’ve referenced the name of a previous employer where you gained relevant commercial experience, you’ll need to provide evidence that you were employed by that company.
You can find more information about how to ensure your pitch can be verified by Crowdcube, here.