If you decide that offering rewards are suitable for your business, we suggest considering how rewards could help support the overall strategy of the business. For example, if you’re focusing on acquiring customers, you might like to consider offering a discount for new customers.
As a general rule, unless it is commercially viable, we don’t recommend giving away free products, as this could devalue your proposition.
You may also want to consider offering ‘money can’t buy’ rewards, such as an exclusive invite to a management dinner or even early access to a new product or service.
