There is no right or wrong answer to this question. Valuing your startup is a grey area because it relies on ascribing a value to lots of subjective elements of a business where value perception may differ from person to person. Look to what others in the market have priced at. Remember to take account of sector, stage and growth, but remain conservative when possible. The lower your valuation, the more potential upside for investors, and the greater interest your pitch will receive. You can read this blog for some deeper insight.
Articles in this section
- Do people drop out in the 7 day cooling off period?
- Do I need risk warnings on newsletters and emails? Where do I find this?
- Do rewards make a difference and what should mine be?
- How does overfunding work?
- How should I set my valuation?
- How do I apply for SEIS and EIS tax relief with HMRC?
- Can you recommend a video producer?
- What is the right amount of lead or cornerstone investment to bring to your pitch?