Quality updates posted on your pitch are a great way of driving traffic and investment to your pitch. Not only does a pitch update help keep the content on your pitch fresh and potential investors engaged, it will also trigger an email, which is sent out to all followers and investors in your pitch. These emails are one of the most effective emails at driving investment, so it’s worth spending the time getting your updates right.
Some of your updates may also be included Crowdcube’s weekly newsletter to our most engaged members.
Top three tips for investor updates:
- Quality over quantity. Too many updates and investors will switch off - two or three a week is about right
- Think of the update title as a subject line or headline - it will determine whether or not people click on the update to read more. If you give away too much information there’s no need for investors to visit your pitch to read the full update, so make the title of the update intriguing. For example, ‘We’ve secured a contract with a national supermarket’ will achieve a higher click-through rate than ‘We’ve secured a contract to list in 100 Sainsbury’s stores from next year’
- It needs to be new news. Don’t just repeat information investors can find on your pitch. Good updates may include new contract wins, milestones that have been achieved, press coverage, award wins, great investor comments/questions, industry and economic developments and their impact on you, new partnerships and new key hires.
Please note that you may be asked to provide evidence for any statements made in an update as part of our verification process. As a result, please ensure that any facts, stats or statements in the update can be backed up with verifiable evidence.
