Once you have confirmed the business has met our basic criteria using our lead referral guideline (link to new doc), you will be able to apply for pre-approval on the entrepreneur’s behalf, via the partner lead submission form (link to new form). Once you have submitted, this will be sent to our team for review.
Once the business has been reviewed and approved for Crowdcube, the entrepreneur will be invited to start writing their pitch, creating their video, and developing their pitch promotion plan.
Crowdcube’s verification process
Once the business’s pitch has been submitted, to help us get to know it a little more, the entrepreneur will be asked to provide some basic legal, financial and compliance information. Assuming there are no issues with the information provided, we will begin to review and verify the pitch text. As every pitch is a financial promotion, we will request evidence to verify any material statements included in the pitch text.
Planning pitch promotion
For entrepreneurs, effectively promoting your pitch is key to its success, so now is the time to kick-start your promotional activity. You can find a host of resources on pitch promotion, here.
Launching on Crowdcube
Your client’s pitch will launch privately until their pitch reaches 20% of the investment target, giving your client time to secure investment from lead investors and their own network before the raise goes public.
Managing live pitch
When your pitch is live, your client’s focus should be on actively promoting their crowdfunding campaign. This includes ongoing marketing of the campaign to their own network of customers and contacts, promotion via their website and social channels, as well as regular updates on their Crowdcube pitch page.
You can find our resources for managing a live pitch, here.
Legal submission and review
Once you've raised 75% of your target, your client will be introduced to our legal team, who will start preparing for the completion of your round. We will request any further information needed to carry out legal checks in order to make appropriate disclosures to investors.
Once your client has reached their maximum funding target and the pitch has closed to investment, we'll start our completions process. We will complete anti-money laundering checks on investors, send them a 7-day cooling off email, complete our final legal checks, capture payments and issue share certificates. We will also work with your client to complete the necessary tax filings, and provide you with information on the Companies House filings you need to do.
You get paid a fee
Once the round has completed (average completion period is 30 days after the campaign has funded), we will ask you to raise an invoice for the appropriate fee as agreed. We will then pay you within 5 working days of receiving it.