Seed: Typically the initial stage of equity funding from external investors to prove product and market fit. A few examples of funded seed-stage businesses include The Chocolate Bear Kitchen, The London Jam Factory and Savvy Foods.
Early Stage: Typically raising capital to develop its product, begin to scale and demonstrate commercial traction. A few examples of funded early-stage businesses include The Italian Job, Good & Proper Tea and Classlist.
Growth: The product and market fit are well defined with demonstrable traction, the company is raising capital to scale the business and increase market share. Examples of funded growth-stage businesses include Sugru, BrewDog and POD Point.