Video is a powerful medium of communication, and the majority of investors won’t have the pleasure of meeting you face to face. Being able to gauge the credibility of a business and the team behind it is integral for investors to decide whether to invest in your business or not.
Having a video is certainly not mandatory, but can you as a business clearly communicate your achievements, vision, credibility, and worthiness of investment through pictures and text alone? The vast majority of businesses that have funded with us in the past have opted to use video to tell their story, but it’s up to you as the entrepreneur to determine the best way to tell yours.
Find out more about creating a video by watching the following video: