In your daily campaign performance report, you are shown seven key statistics about your pitch. Here is an brief overview about what each of these statistics means:
Pitch visits: The number of times your pitch was viewed the previous day. This includes multiple visits from the same user.
Unique pitch visits: The number of distinct people who visited your pitch the previous day.
Investment: The amount (£) that was invested in your campaign the previous day.
# Investments: The number of investments made in your pitch on the previous day.
Daily target: The amount you need to raise each day to reach your funding target. This is based on the amount (£) you have left to raise and the number of days remaining in your campaign. This is calculated by (raise target - amount raised)/number of days remaining.
If your pitch goes into overfunding, this target will be updated to the amount you need to raise each day to reach your maximum overfunding target.
Average amount invested daily: The average amount of investment (£) that you receive each day. This is calculated by dividing the total amount raised by the number of days the campaign has been running.
Days since last pitch update: The number of days since you last posted a company update on your pitch. We recommend you post about three per week.